“After I have edited a profile, it must pass a test before I consider it finished. I ask the writer to give the piece to a reader who knows nothing about the subject. That new reader must be able to answer two questions, each in one sentence. First: How would you characterize this person? Second: At the end of the piece, do you know whether or not you like the person? If the answers aren’t what the writer expected, the profile isn’t finished.” -Jacqui Banaszynski, Telling True Stories.